- Author : Gerard J. Tellis
- Release Date : 04 January 2013
- Publisher : John Wiley & Sons
- Genre : Business & Economics
- Pages : 332
- ISBN 13 : 9781118352403
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Book excerpt: Providing illustrative examples of organizations with winning cultures, and based on a study of 770 companies across 15 countries, a noted expert on innovation, advertising and global markets explores the three traits and three practices necessary to create a culture of relentless innovation.