The Medium Is the Massage
  • Author : Marshall McLuhan
  • Release Date : 01 June 2011
  • Publisher : Gingko PressInc
  • Genre : Language Arts & Disciplines
  • Pages : 160
  • ISBN 13 : 1584234415

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Book excerpt: The Medium is the Massage remains Marshall McLuhan's most popular book, perhaps as influential as Understanding Media. With every technological and social advance, McLuhan's theories reveal how prescient his insights actually proved to be. McLuhan's proclamation that 'the media work us over completely' becomes more evident every day. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.'

The Medium Is the Massage

The Medium Is the Massage

Author : Marshall McLuhan,Quentin Fiore
Publisher : Gingko PressInc
Genre : Language Arts & Disciplines
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The Medium is the Massage remains Marshall McLuhan's most popular book, perhaps as influential as Understanding Media. With every technological and social advance, McLuhan's theories reveal how prescient his insights actually proved to be. McLuhan's proclamation that 'the media work us over completely' becomes more evident every day. In his ...

The Medium is the Massage

The Medium is the Massage

Author : Marshall McLuhan,Quentin Fiore
Publisher : Gingko Press Editions
Genre : Art
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First published in 1967, this text is now more relevant than ever, as McLuhan's foresights about the impact of new media is actualized at unprecedented speeds via the Internet. It portrays technologies as an extension of man, illustrating how our senses are massaged and our perceptions altered as these devices become ...

Understanding Media

Understanding Media

Author : Marshall McLuhan
Publisher : Createspace Independent Publishing Platform
Genre : Uncategorized
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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century....

The Medium and the Light

The Medium and the Light

Author : Michael McLuhan
Publisher : Wipf and Stock Publishers
Genre : Social Science
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Say the name Marshall McLuhan and you think of the great discover's explorations of the media. But throughout his life, McLuhan never stopped reflecting profoundly on the nature of God and worship, and on the traditions of the Church. Often other intellectuals and artists would ask him incredulously, Are you ...

The Beauty of Everyday Things

The Beauty of Everyday Things

Author : Soetsu Yanagi
Publisher : Penguin UK
Genre : Art
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The daily lives of ordinary people are replete with objects, common things used in commonplace settings. These objects are our constant companions in life. As such, writes Soetsu Yanagi, they should be made with care and built to last, treated with respect and even affection. They should be natural and ...

The Gutenberg Galaxy

The Gutenberg Galaxy

Author : Marshall McLuhan
Publisher : University of Toronto Press
Genre : Social Science
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The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. Readers will be amazed by McLuhan’s prescience, unmatched by anyone since, predicting as he did ...

Understanding Me

Understanding Me

Author : Herbert Marshall Mcluhan
Publisher : McClelland & Stewart
Genre : Social Science
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Unbuttoned McLuhan! An intimate exploration of Marshall McLuhan’s ideas in his own words In the last twenty years of his life, Marshall McLuhan published – often in collaboration with others – a series of books that established his reputation as the pre-eminent seer of the modern age. It was McLuhan who ...

The Book of Probes

The Book of Probes

Author : Marshall McLuhan,David Carson,Eric McLuhan,William Kuhns
Publisher : Gingko PressInc
Genre : Philosophy
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"'The Book of Probes' is a collection of Marshall McLuhan's finest words culled from his books, his more than 200 speeches, his classes at the University of Toronto ... and from nearly 700 shorter writings he published between 1945 and 1980"--Dust jacket....

Essential McLuhan

Essential McLuhan

Author : Eric McLuhan,Frank Zingrone
Publisher : House of Anansi
Genre : Social Science
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Marshall McLuhan's insights are more applicable today than when he first announced them to a startled world in the 1960s. Here, in one concise volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision....

50 Philosophy Classics

50 Philosophy Classics

Author : Tom Butler-Bowdon
Publisher : Nicholas Brealey
Genre : Philosophy
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For over 2000 years, philosophy has been our best guide to the experience of being human, and the true nature of reality. From Aristotle, Plato, Epicurus, Confucius, Cicero and Heraclitus in ancient times to 17th century rationalists Descartes, Leibniz and Spinoza, from 20th-century greats Jean-Paul Sartre, Jean Baudrillard and Simone de ...

Culture Is Our Business

Culture Is Our Business

Author : Marshall McLuhan
Publisher : Wipf and Stock Publishers
Genre : Business & Economics
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Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on ...

Marshall McLuhan

Marshall McLuhan

Author : Philip Marchand
Publisher : MIT Press
Genre : Science
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A new look at the man who gave us ideas "the medium is the message" and "globalvillage"....

The Extreme Self

The Extreme Self

Author : Shumon Basar
Publisher : Walther Konig Verlag
Genre : Uncategorized
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The Extreme Self is a new kind of graphic novel that shows how you've been morphing into something else. It's about the re-making of your interior world as the exterior world becomes more unfamiliar and uncertain.The sudden arrival of the pandemic pushed the world faster and further into the 21...

The Electric Information Age Book

The Electric Information Age Book

Author : Jeffrey Schnapp,Adam Michaels
Publisher : Princeton Architectural Press
Genre : Design
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The Electric Information Age Book explores the nine-year window of mass-market publishing in the sixties and seventies when formerly backstage players-designers, graphic artists, editors-stepped into the spotlight to produce a series of exceptional books. Aimed squarely at the young media-savvy consumers of the "Electronic Information Age," these small, inexpensive paperbacks ...