- Author : Al Ries
- Release Date : 29 June 1994
- Publisher : Profile Books(GB)
- Genre : Marketing
- Pages : 160
- ISBN 13 : 1861976100
Download Or Read The 22 Immutable Laws of Marketing eBook PDF
Book excerpt: Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.