The 22 Immutable Laws of Marketing
  • Author : Al Ries
  • Release Date : 29 June 1994
  • Publisher : Profile Books(GB)
  • Genre : Marketing
  • Pages : 160
  • ISBN 13 : 1861976100
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Book excerpt: Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

Author : Al Ries,Jack Trout
Publisher : Profile Books(GB)
Genre : Marketing
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Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace....

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

Author : Al Ries,Jack Trout
Publisher : Unknown
Genre : Business enterprises
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Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies ...

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Author : Al Ries,Laura Ries
Publisher : Harper Collins
Genre : Business & Economics
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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, ...

Focus

Focus

Author : Al Ries
Publisher : Harper Collins
Genre : Business & Economics
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What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using ...

Bottom up Marketing

Bottom up Marketing

Author : Al Ries,Jack Trout
Publisher : Plume
Genre : Business & Economics
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Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and contains step-by-step procedures for a marketing campaign...

11 Immutable Laws of Internet Branding

11 Immutable Laws of Internet Branding

Author : Al Ries,Laura Ries
Publisher : Unknown
Genre : Uncategorized
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Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the internet. The Internet is the first major new communication medium to be introduced since television and businesses ignore it at ...

The Fall of Advertising and the Rise of PR

The Fall of Advertising and the Rise of PR

Author : Al Ries,Laura Ries
Publisher : Harper Collins
Genre : Business & Economics
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Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of ...

Marketing Warfare

Marketing Warfare

Author : Al Ries,Jack Trout
Publisher : McGraw Hill Professional
Genre : Business & Economics
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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today...

Perennial Seller

Perennial Seller

Author : Ryan Holiday
Publisher : Penguin
Genre : Business & Economics
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The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller ...

Hello  My Name Is Awesome

Hello My Name Is Awesome

Author : Alexandra Watkins
Publisher : Berrett-Koehler Publishers
Genre : Business & Economics
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Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—...

Jack Trout on Strategy

Jack Trout on Strategy

Author : Jack Trout
Publisher : McGraw Hill Professional
Genre : Business & Economics
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The author of Positioning and Marketing Warfare summarizes his key ideas about marketing strategy in an accessible format, discussing the ways in which "positioning" is an essential concept in marketing....

Why She Buys

Why She Buys

Author : Bridget Brennan
Publisher : Currency
Genre : Business & Economics
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Includes updated introduction with author's postcript, dated September 2011....

The Road Less Traveled and Beyond

The Road Less Traveled and Beyond

Author : M. Scott Peck
Publisher : Simon and Schuster
Genre : Business & Economics
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The founder of the Foundation for Community Encouragement draws on his counseling experience to lead readers to the spiritual simplicity that lies on the other side of complexity and explains how to cope with the fears and shortcomings of life...

Summary  The 22 Immutable Laws of Marketing

Summary The 22 Immutable Laws of Marketing

Author : BusinessNews Publishing
Publisher : Primento
Genre : Business & Economics
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The must-read summary of Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing". This complete summary of the ideas from Al Ries and Jack Trout's book "The 22 Immuable Laws of Marketing" shows that there is a widely-held assumption that marketing is a field in which anyone can succeed, ...

Differentiate Or Die

Differentiate Or Die

Author : Jack Trout,Steve Rivkin
Publisher : John Wiley & Sons
Genre : Business & Economics
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Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies....