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Principles of Marketing
  • Author : John F. Tanner, Jr.
  • Release Date : 01 January 1970
  • Publisher : Ingram
  • Genre : Uncategorized
  • Pages :
  • ISBN 13 : 193612629X
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Principles of Marketing

Principles of Marketing

Author : Gary M. Armstrong,Stewart Adam,Sara Marion Denize,Michael Volkov,Philip Kotler
Publisher : Unknown
Genre : Customer relations
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An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. ...

Organizational Behavior

Organizational Behavior

Author : Christopher P. Neck,Jeffery D. Houghton,Emma L. Murray
Publisher : SAGE Publications
Genre : Business & Economics
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Why does organizational behavior matter—isn’t it just common sense? Organizational Behavior: A Skill-Building Approach helps students answer this question by providing insight into OB concepts and processes through an interactive skill-building approach. Translating the latest research into practical applications, authors Christopher P. Neck, Jeffery D. Houghton, and Emma ...

Principles of Marketing

Principles of Marketing

Author : Ayantunji Gbadamosi,Ian Bathgate,Sonny Nwankwo
Publisher : Bloomsbury Publishing
Genre : Business & Economics
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This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, ...

Principles of marketing

Principles of marketing

Author : CRISTINA CALVO PORRAL ,JOHN L. STANTON
Publisher : ESIC Editorial
Genre : Business & Economics
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Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was ...

Principles of Marketing

Principles of Marketing

Author : Philip Kotler,Gary Armstrong
Publisher : Pearson
Genre : Marketing
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Revised edition of the authors' Principles of marketing....

Principles of Marketing for a Digital Age

Principles of Marketing for a Digital Age

Author : Tracy L. Tuten
Publisher : SAGE
Genre : Business & Economics
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Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and ...

This Is Marketing

This Is Marketing

Author : Seth Godin
Publisher : Penguin
Genre : Business & Economics
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#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ...

Principles of Marketing For B Com BBA BBM and BMS

Principles of Marketing For B Com BBA BBM and BMS

Author : J.P. Mahajan & Anupama Mahajan
Publisher : Vikas Publishing House
Genre : Business & Economics
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Increasing complexity of markets, skyrocketing aspirations of customers, and use of interactive technology at an ever-accelerating pace have made marketing an evolving and dynamicdiscipline. Consequently, marketing mantras have also been changing from product-centric to customer-centric, and then from customer satisfaction to customer delight. Marketers are acquiring information and understanding of ...

The Principles of Islamic Marketing

The Principles of Islamic Marketing

Author : Baker Ahmad Alserhan
Publisher : CRC Press
Genre : Business & Economics
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The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a ...

Principles of Marketing

Principles of Marketing

Author : Swee Hoon Ang
Publisher : Unknown
Genre : Marketing
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This casebook complements and accompanies Philip Kotler and Gary Armstrong's Principles of Marketing by providing 37 cases on Asian companies operating in Asia and/or outside Asia, as well as about non-Asian companies operating within Asia....

Basic Marketing

Basic Marketing

Author : Edmund Jerome McCarthy,Stanley J. Shapiro,William D. Perreault
Publisher : Homewood, Ill. : Irwin
Genre : Export marketing
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