Fashion Forecasting
  • Author : Kathryn McKelvey
  • Release Date : 16 March 2009
  • Publisher : John Wiley & Sons
  • Genre : Design
  • Pages : 232
  • ISBN 13 : 1444309501
Ratings: 5
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Book excerpt: Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.

Fashion Forecasting

Fashion Forecasting

Author : Kathryn McKelvey,Janine Munslow
Publisher : John Wiley & Sons
Genre : Design
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Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion ...

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Publisher : Laurence King Publishing
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Publisher : Akhil JK
Genre : Business & Economics
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Publisher : RED'SHINE Publication. Pvt. Ltd
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Author : Tsan-Ming Choi,Chi-Leung Hui,Yong Yu
Publisher : Springer Science & Business Media
Genre : Business & Economics
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Forecasting is a crucial function for companies in the fashion industry, but for many real-life forecasting applications in the, the data patterns are notorious for being highly volatile and it is very difficult, if not impossible, to analytically learn about the underlying patterns. As a result, many traditional methods (such ...

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Publisher : Bloomsbury Publishing
Genre : Design
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In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of ...

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Genre : Design
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The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance ...

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Publisher : Berg
Genre : Business & Economics
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This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand ...

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The Fashion Design Manual is a comprehensive introduction to the world of fashion. It introduces the reader to the cycles and trends of fashion, the principles and practice of fashion design, the range of techniques and skills required to be successful in the industry, and the economic reality of the ...

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Author : Lorynn Divita
Publisher : Fairchild Books
Genre : Business & Economics
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"It's a great, strong read. Lots of information if you don't have background knowledge of this topic." Carmen Carter, El Centro College, USA "The text is a thorough view of fashion forecasting that helps students understand this segment of the industry as well as identify the steps and skills required ...

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Genre : Business & Economics
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Fashion Forward demystifies the exciting career of a fashion forecaster and fosters skills that will benefit any design professional. The book begins with an overview of fashion forecasting theories and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The authors reveal the inner ...

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Looks at the forces that shape the fashion industry, describes different kinds of clothing stores, and discusses ads, window displays, and promotion...

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Genre : Business & Economics
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Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms ...

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Genre : Business & Economics
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Genre : Business & Economics
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