Crossing the Chasm
  • Author : Geoffrey A. Moore
  • Release Date : 17 March 2009
  • Publisher : Harper Collins
  • Genre : Business & Economics
  • Pages : 256
  • ISBN 13 : 9780061795862
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Book excerpt: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Crossing the Chasm

Crossing the Chasm

Author : Geoffrey A. Moore
Publisher : Harper Collins
Genre : Business & Economics
Get Book

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential ...

Zone to Win

Zone to Win

Author : Geoffrey A. Moore
Publisher : Diversion Books
Genre : Business & Economics
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Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as ...

Crossing the Chasm  3rd Edition

Crossing the Chasm 3rd Edition

Author : Geoffrey A. Moore
Publisher : HarperBusiness
Genre : Business & Economics
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The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, ...

Crossing the Quality Chasm

Crossing the Quality Chasm

Author : Institute of Medicine,Committee on Quality of Health Care in America
Publisher : National Academies Press
Genre : Medical
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Second in a series of publications from the Institute of Medicine's Quality of Health Care in America project Today's health care providers have more research findings and more technology available to them than ever before. Yet recent reports have raised serious doubts about the quality of health care in America. ...

Lean B2B

Lean B2B

Author : Étienne Garbugli
Publisher : Étienne Garbugli
Genre : Business & Economics
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« This is a must read for every B2B entrepreneur, SaaS creator or consultant and business school student. It's the kind of book you don't read once, you go back to it on a regular basis. » - Carmen Gerea, CEO & Co-founder, UsabilityChefs Lean B2B helps entrepreneurs and innovators quickly ...

The Chasm Companion

The Chasm Companion

Author : Paul Wiefels
Publisher : Harper Collins
Genre : Business & Economics
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In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook ...

Escape Velocity

Escape Velocity

Author : Geoffrey A. Moore
Publisher : Harper Collins
Genre : Business & Economics
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“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a ...

Inside the Tornado

Inside the Tornado

Author : Geoffrey A. Moore
Publisher : HarperBusiness
Genre : Business & Economics
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In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "...

Living on the Fault Line  Revised Edition

Living on the Fault Line Revised Edition

Author : Geoffrey A. Moore
Publisher : Harper Collins
Genre : Business & Economics
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The fault line -- that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can control it. In the original edition of Living on the Fault Line, Geoffrey Moore presented a compelling argument for using ...

Crossing the Global Quality Chasm

Crossing the Global Quality Chasm

Author : National Academies of Sciences, Engineering, and Medicine,Health and Medicine Division,Board on Health Care Services,Board on Global Health,Committee on Improving the Quality of Health Care Globally
Publisher : National Academies Press
Genre : Medical
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In 2015, building on the advances of the Millennium Development Goals, the United Nations adopted Sustainable Development Goals that include an explicit commitment to achieve universal health coverage by 2030. However, enormous gaps remain between what is achievable in human health and where global health stands today, and progress has been both ...

The Infinite Staircase

The Infinite Staircase

Author : Geoffrey A. Moore
Publisher : BenBella Books
Genre : Science
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In this bold new book, high-tech’s best-known strategist makes a seminal contribution to the search for meaning in a secular era. Two questions fundamental to human existence have always been the metaphysical “where do I fit in the grand scheme of things?” and the ethical “how should I behave?” ...

The Little Book of Big Decision Models

The Little Book of Big Decision Models

Author : Jim McGrath
Publisher : Pearson UK
Genre : Business & Economics
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Leaders and Managers want quick answers, quick ways to reach solutions, ways and means to access knowledge that won’t eat into their precious time and quick ideas that deliver a big result. The Little Book of Big Decision Models cuts through all the noise and gives managers access to ...

The Gorilla Game

The Gorilla Game

Author : Geoffrey A. Moore
Publisher : HarperBusiness
Genre : Business & Economics
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The possibilities are staggering: Had you invested $10,000 in Cisco Systems in early 1990, your investment would not be worth $1,285.000. Similarly, a $10,000 investment made in Microsoft in 1986 would be valued at more than $1,800,000 today. How do you get in on those deals -- especially if you're not a Silicon Valley insider? How ...

Inside the Tornado

Inside the Tornado

Author : Geoffrey A. Moore
Publisher : HarperBusiness
Genre : Business & Economics
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Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle...