- Author : Michael E. Porter
- Release Date : 26 June 1980
- Publisher : New York : Free Press ; Toronto : Maxwell Macmillan Canada
- Genre : Competition
- Pages : 396
- ISBN 13 : UOM:39015015289450
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Book excerpt: Presents the comprehensive framework of analytical techniques to help a firm analyze its industry as a whole and predict the industry's future evolution, to understand its competitors and its own position ...