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Advertising and Promotion
  • Author : George Eugene Belch
  • Release Date : 01 July 2022
  • Publisher : Unknown
  • Genre : Uncategorized
  • Pages :
  • ISBN 13 : 0072536764
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Advertising and Promotion

Advertising and Promotion

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Publisher : SAGE
Genre : Business & Economics
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Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ...

Advertising Promotion and New Media

Advertising Promotion and New Media

Author : Marla R. Stafford,Ronald J. Faber
Publisher : Routledge
Genre : Business & Economics
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Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts ...

Advertising and Promotion

Advertising and Promotion

Author : Dr. Chris Hackley
Publisher : SAGE
Genre : Business & Economics
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"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His ...

Retail Advertising and Promotion

Retail Advertising and Promotion

Author : Jay Diamond
Publisher : Fairchild Books
Genre : Business & Economics
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Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and ...

Integrated Marketing Communication

Integrated Marketing Communication

Author : Jerome M. Juska
Publisher : Routledge
Genre : Business & Economics
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Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing ...

Advertising Promotion and Other Aspects of Integrated Marketing Communications

Advertising Promotion and Other Aspects of Integrated Marketing Communications

Author : Terence Shimp
Publisher : Cengage Learning
Genre : Business & Economics
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ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text ...

The Routledge Companion to Advertising and Promotional Culture

The Routledge Companion to Advertising and Promotional Culture

Author : Matthew P. McAllister,Emily West
Publisher : Routledge
Genre : Business & Economics
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The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional ...

Introduction to Business

Introduction to Business

Author : Lawrence J. Gitman,Carl McDaniel (Jr.),Amit J. Shah,Monique Reece,Linda Koffel,Bethann Talsma,James C. Hyatt
Publisher : Unknown
Genre : Business
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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and ...

Advertising Communications and Promotion Management

Advertising Communications and Promotion Management

Author : John R. Rossiter,Larry Percy
Publisher : Unknown
Genre : Advertising
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This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather ...

Advertising And Sales Promotion

Advertising And Sales Promotion

Author : S H H Kazmi,Satish K Batra
Publisher : Excel Books India
Genre : Advertising
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Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress on India Advertising in this changed scenario, a third edition of ...